Leading brands understand that sales are driven not just by a product but also by how customers perceive a product. At Stephen Gould, we offer a range of services that can transform a product’s packaging, raise your brand awareness, and maintain customer loyalty.
Custom packaging is a critical component to sales growth and customer loyalty and a means to maintain a consistent and expressive brand experience. We design, manufacture, and print high-quality custom printed boxes and packaging to meet your business’ specific order. At Stephen Gould, we create distinctive packaging from materials that are durable and functional.
Utilize Designed Packaging to Elevate Your Business
The strength of a business depends on client retention. For a business to grow, it needs repeat customers, ideally ones that become dedicated fans. Design and packaging are great places to catch a customer’s attention and keep them wanting more.
The design, structural integrity, and durable manufacturing of a product’s packaging will ensure your customers interact with your business at the highest level. Investing resources and time into custom packaging can add value to the customer experience. That’s where Stephen Gould can help.
Create a New-And-Improved First Impression
According to market research, first impressions form between five and fifteen seconds of meeting a person. Your business and products also have a first impression—it takes just a few seconds for a customer to form an opinion of your brand and box design. How a product is packaged plays a critical part in the quality of that first impression.
Your product’s packaging should leave a lasting impression on potential purchasers. Finding ways to stand out from your competition can start with the packaging. That’s why many businesses work with our box design and manufacturing experts at Stephen Gould. Depending on your specific industry, your brand’s packaging can be an essential element of your brand’s marketing.
Strengthening Your Brand Through Packaging
Your custom packaging should reflect your values as a business. Brands directed towards children should have a very different look and style of boxes than ones designed for parents or corporations. Essentially, you need to know your target audience and have your packaging be reflective of that goal.
Providing your customer with more than what they expect, and exceeding their expectations, can build raving fan customers. While part of custom boxes is undoubtedly the aesthetic, delivering an order free of damage to a customer is critical for customer happiness and brand strengthening.
In reality, the aesthetic and branding are only one portion of what Stephen Gould does with packaging. In fact, some of our clients come to us for needs far beyond what the packaging looks like. These clients are much more focused on the physical nature of their custom boxes and packaging. For example, those within the industrial industry do not necessarily need branded materials, but instead order durable packaging that maintains industry compliance.
Packaging That Meets Industry-Specific Needs
Every business’ packaging should align one-to-one with their brand’s style and key tenets. Your packaging should reflect the core tenets of your brand and your business. Creating that consistency between your brand and your brand’s packaging will help make a first impression that mirrors your brand’s goals, thus strengthening the brand as a whole.
What Sets Stephen Gould’s Packaging Apart?
Every client has unique needs and operates in a unique business space. Our design team will work collaboratively with your business to understand where you are operating and how packaging will play a role within your space.
At Stephen Gould, we meet your brand’s specific needs, focus on your customer experience, and meet your shipping, distribution, and protective needs. We strive to meet all of your needs in a cost-effective manner that will fit every budget.
Boost Your Customer Experience
Creating stunning packaging is critically important, but a one-off customer is unlikely to become a repeat customer if your packaging is attractive yet non-functional. At Stephen Gould, we focus not just on the aesthetics that your package creates but also on the functionality and structural integrity of the package. We work to ensure your items arrive intact and adequately cushioned.
A perfectly created product package should meet all three tenets of aesthetics, functionality, and durability. Custom packaging should be functional in that it is easy to use and distribute, both for the consumer and the manufacturer. However, that functionality should not come at the expense of effective packaging. The worst possible outcome for a customer is to purchase an item that gets damaged during the shipping process.
Packaging Specifically Designed to Be Shipped
Shipping boxes doesn’t have to be a hassle. The effective shipping and distribution of a product are as important as the product itself. At Stephen Gould, our custom packaging is designed with the shipment of items in mind. Shipping boxes and packages is easier than you may think, but there are some things to consider.
The legal distribution requirements within your target markets are essential to consider when thinking about shipping products. Depending on where your business operates, different countries have different regulations in the shipping and distribution sphere.
Remaining on top of these regulations to maintain compliance is critical and can save your business money by avoiding significant fines.
Keeping Health and Structural Integrity at the Forefront
At Stephen Gould, the structural integrity of a package design is consistently among the top of our design and manufacturing considerations. Custom packaging must be created durably for distribution, as well as for safe unpacking. We also offer biodegradable and eco friendly packaging to lower your business’s carbon footprint, tailoring to health-conscious purchasers.
Many custom packages contain pads, inserts, or other custom product protection features to aid all those handling your product’s packaging. We are also experienced in packaging hazardous items, ensuring our packaging is durable for those handling these materials.
Additionally, our designers and manufacturers strive to use eco friendly materials, reducing your business’s carbon footprint. Our sustainability-conscious materials can give your packaging a leg up on the competition.
Custom Shipping Boxes for Every Budget
We understand that every business operates on a budget and that you want to make the most economical decision for your business. Our experts will work with you to find a packaging and design plan precisely personalized to your payment plan.
Ultimately, our design and packaging services are here to serve you. Stephen Gould will work closely with your team to create high-quality, custom printed packaging that are perfectly tailored to your business’ needs and your specific brand elements, all while working within your budget.
Your packaging is reflective of your brand. Let Stephen Gould design, manufacture, and print your packaging in a way that will demonstrate your quality and dedication to the customer experience. To learn more about our custom packaging and branding design solutions, contact us today.
