Each week throughout the NFL season, Pepsi celebrates standout rookie players by honoring them with a custom championship-style belt. This award highlights the rookies’ exceptional on-field performances, symbolizing their rising talent and dedication. To elevate this recognition, each belt is presented in a remarkable custom-designed box crafted by Stephen Gould, emphasizing both the prestige of the award and the achievements of these promising players.
Carl Carpenter, from Stephen Gould’s Pittsburgh office, leads the creation of these high-quality boxes, which are expertly designed at the Pittsburgh Design Center to make each belt presentation truly unforgettable. Built to be both durable and visually striking, the boxes serve not only as reliable packaging but as an integral part of the award experience. Each box is crafted to showcase the belt with the same excitement and prestige that the award itself represents. Year after year, Stephen Gould’s team brings a commitment to excellence that matches the dedication seen on the field, adding to the excitement of Pepsi’s Rookie of the Week celebrations.
