Our Partnership with Walmart: A Journey of Innovation and Speed to Market

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by Stephen Gould
January 3, 2025
By Stephen Gould
January 3, 2025

At Stephen Gould, our journey with Walmart began in a rather unassuming way but quickly transformed into a significant partnership that reshaped our approach to design and market speed. Adam Kotchin leads from our Bentonville, Arkansas office, where the heart of our Walmart operations resides.

At Stephen Gould, our journey with Walmart started modestly but soon evolved into a transformative partnership that changed our approach to design and market speed. Leading the charge from our Bentonville, Arkansas office—the hub of our Walmart operations—is Adam Kotchin.

Establishing the Relationship

Our introduction to Walmart’s retail ecosystem began with a project for Hamilton Beach when Adam, based in Virginia, collaborated with Michael Falcone. Tasked with designing an educational, cost-effective, and visually impactful display for their products, we seized the opportunity to showcase our capabilities. The project’s success, delivering an impressive ROI of over 34% within the first six months, quickly captured Walmart’s attention.

This early success was a pivotal moment which lead to Adam relocating and establishing our Bentonville, Arkansas office. Walmart, recognizing the impact of our displays, not only endorsed our designs but also adopted our style guide for all brands seeking similar success. This guide, crafted by our own Brandon Siurek based in Chicago, set a new standard for retail displays at Walmart.

Speed to Market and Design Excellence

One of the cornerstones of our relationship with Walmart has been our unparalleled speed to market. In the retail industry, timing is everything. Walmart’s tight timelines often require us to deliver renderings and samples under stringent deadlines and our key differentiator has been our ability to do so without compromising on quality.

Our design process is deeply rooted in collaboration and innovation. Working closely with our design teams, we ensured that our style guides were not only visually appealing but also functional and consistent. This consistency across displays created a cohesive look on Walmart’s shelves, enhancing the shopping experience for customers.

Expanding Our Reach

Our success with Walmart opened the door to working with other major retailers. Leveraging our extensive network and expertise, we earned the trust of companies like Sam’s Club, Target, Bed Bath & Beyond, Macy’s, Nordstrom, 7-Eleven, and CVS. Each new collaboration highlighted our commitment to exceptional design and quick turnaround times, further strengthening our reputation in the industry.

Expertise and Care

Our approach to working with clients is built on expertise, organization, and exceptional service. We take pride in being industry leaders, ensuring our clients can focus on their goals while we handle the complexities of displays. From understanding retailer preferences to delivering high-quality results, our experience and connections with retailers enable us to provide unmatched service.

The Big Picture

Our work with Walmart and other major retailers is a story of innovation, speed, and exceptional service. It’s about turning ideas into reality with efficiency while upholding the highest standards of design and functionality. As we grow and evolve, we stay dedicated to redefining what’s possible in retail display design.

For those seeking a company that delivers expertise, speed, and innovative design, Stephen Gould is ready to help you achieve your goals. Contact us today to discover how we can support your success in the competitive retail landscape.