When Tatsu Tea set out to revolutionize the matcha energy drink market, they needed more than just a refreshing product—they needed packaging that would energize the brand and captivate a new generation of consumers. As the company transitioned from powdered blends to ready-to-drink (RTD) beverages, they found the perfect pairing with Stephen Gould.
From the start, Bill Thanel from our Philadelphia office led the charge in bringing Tatsu Tea’s vision to life. Recognizing the need for a bold, refreshed identity, he collaborated with our Pittsburgh Design Center to overhaul the brand—modernizing the logo while preserving its core essence.
The result?
A sleek, dynamic can design that speaks directly to the health-conscious, active lifestyle audience Tatsu Tea was aiming for. Our design excellence was recognized with a GDUSA American Package Design Award in 2022, a testament to the creativity and precision that Stephen Gould brings to every project.
We went beyond the can, creating a complete packaging ecosystem—from vibrant shipper boxes to cohesive marketing materials—designed to deliver a seamless brand experience from shelf to hand. Through close collaboration, our Pittsburgh and Philadelphia teams developed a comprehensive solution that not only showcased Tatsu Tea’s energy-boosting benefits but also made a lasting impact in a competitive market.
Tatsu Tea’s refreshed packaging captures the bold flavors inside, helping it stand out in the competitive RTD market. This collaboration showcases Stephen Gould’s commitment to creating customized solutions that support brands in making a meaningful impact.
