Expanding into major retail chains is a significant milestone for any brand, but doing so successfully requires a seamless blend of design, logistics, and retail expertise. When a premium outdoor cooking brand set its sights on broadening its retail footprint beyond specialty stores, Stephen Gould was ready to help.
Having already collaborated on multiple projects, the brand turned to Scott Johnson and Jordan Dolph and the Stephen Gould team to develop packaging and display solutions tailored for large-scale retailers. With an expanding lineup of accessories, rubs, and promotional kits, they needed a strategic approach to ensure their products stood out in high-traffic retail environments.
Navigating Retail Challenges
Breaking into major retailers like Home Depot and Walmart presented new challenges for the brand. Each store had strict requirements for point-of-purchase (POP) displays, including structural specifications, space constraints, and compliance standards. Walmart, in particular, had been in discussions with the brand for years, but this would be their first official in-store display. Navigating Walmart’s stringent guidelines while ensuring efficient distribution across multiple locations required a scalable, expertly executed solution.
Delivering a Strategic Retail Solution
While managing other projects for the brand, Stephen Gould’s team designed, engineered, and produced high-quality POP displays tailored to each retailer’s specifications. The in-house design team developed structurally sound displays that could be efficiently assembled and stocked in stores, ensuring a seamless shopping experience for customers. For Walmart’s highly anticipated launch, the team leveraged its deep understanding of retail compliance, working closely with industry experts to meet all requirements. Fulfillment was coordinated across multiple locations, ensuring timely distribution and in-store execution.
Retail Expansion and Lasting Impact
The results were immediate—the brand successfully expanded its in-store presence across national retail chains. The Walmart display launch marked a major milestone, setting the foundation for future retail growth. Meanwhile, the promotional kits provided an enhanced customer experience, reinforcing the brand’s reputation for quality.
By offering end-to-end support—from concept to fulfillment—Stephen Gould delivered a scalable, strategic retail solution that helped the brand navigate its expansion with confidence.
