Greener Packaging Options for Bait Cups

Long before sustainability became a trend, John Blakeslee from Stephen Gould’s Michigan office had already established a decades-long partnership with a leading bait supplier. Over the years, John has become their trusted collaborator, supporting their growth as their retail presence expanded. From Styrofoam coolers to custom refrigerators and innovative, sustainable packaging solutions, Stephen Gould’s expertise has consistently met the demands of diverse retail environments while adapting to evolving industry needs.

The Challenge

Expanding into Walmart required a shift to environmentally responsible packaging that met the retailer’s strict standards. Previously reliant on plastic cups, the company needed a compostable solution to align with sustainability initiatives. This transition also necessitated adjustments to existing packaging systems to accommodate new material dimensions while ensuring seamless operations.

The Solution

John introduced a compostable, paper-based cup lined with PLA, a plant-based biopolymer that met strict environmental standards and earned retailer approval. This high-quality, visually appealing cup enhanced the brand’s presence on store shelves. Additionally, he spearheaded the redesign of other packaging components to align with the new cup dimensions, ensuring a smooth transition to a more sustainable packaging system.

To further enhance the project, Stephen Gould facilitated on-site meetings with the cup manufacturers, ensuring high-speed production compatibility and troubleshooting design refinements for efficient lid performance.

The Result

The eco-friendly bait cups have become a key element of the brand’s retail packaging, enhancing both market appeal and a commitment to sustainability. John’s dedicated approach and attention to evolving needs have firmly positioned Stephen Gould as a trusted packaging partner, showcasing the expertise and support essential for long-term success in a competitive retail environment.
By transitioning to compostable packaging solutions, the brand has significantly reduced dependency on petrochemicals and minimized waste sent to landfills. This collaboration highlights Stephen Gould’s commitment to innovation and environmental responsibility, providing greener packaging options that maintain both quality and functionality.