Visionary Elegance: Edward Beiner x Prada Pop-Up Masterpiece

We undertook a distinguished collaborative project with Edward Beiner and Prada, focusing on an engaging pop-up display within a prominent Orlando mall. Tasked with enhancing the visibility of Edward Beiner, a leader in eyewear fashion, the project utilized a unique glass box venue which hosts rotating displays from top brands.

The Challenge

The project demanded a rapid turnaround while upholding high standards for design and execution. Given the broad initial guidelines, we needed a flexible and innovative approach to material and design specifications to meet the client’s vision.

The Solution

Our team efficiently managed the design, production, and logistics, ensuring quality control through remote collaboration using digital updates instead of physical samples. The design featured striking elements such as giant flowerpots that complemented the visual aesthetics, reusable display units, and a unique, fully custom rug that became the centerpiece of the installation.

Design and production were handled by our trusted internal network, facilitating a seamless workflow and adherence to the project’s aesthetic requirements. An expert team skillfully executed the installation overnight, preparing it for immediate public interaction the next day.

The Result

The pop-up was a standout success, boosting the profiles of Edward Beiner and Prada within a competitive retail environment. The designs incorporated elements intended for long-term use. Post-event, the display components are stored for future reuse, emphasizing sustainability and cost-effectiveness. This foresight allows the pop-up elements to be repurposed, extending their lifecycle and enhancing their value to the client. Stephen Gould’s skillful management of the project, from innovative design to efficient execution, not only achieved immediate goals but also paved the way for future opportunities. The project’s success has piqued the interest of other companies, resulting in new collaborations and highlighting Stephen Gould’s ability to deliver outstanding results under pressure.