PUIG Unwraps the Future: Paco Rabanne’s 2024 Holiday Display Debuts at Macy’s

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by Stephen Gould
December 11, 2024
By Stephen Gould
December 11, 2024

The holiday season is about to shine brighter with the arrival of the PUIG Paco Rabanne 2024 holiday displays at 150 Macy’s locations nationwide. These inpost displays will elegantly showcase Rabanne Fragrance gift sets, providing a luxurious and visually captivating experience for shoppers.

Designed and produced overseas, the displays feature a striking combination of materials, including metal, wood, acrylic, vinyl graphics, and a 3D-printed logo. The highlight of the design is the innovative use of single discs on poles to create a tree-like structure, a challenge that required both precision and creativity to bring to life.

Ashley Ciamillo and Nathaniel Harry, from Stephen Gould’s New York City office, played a pivotal role in bringing this ambitious project to life. Their expertise in coordinating high-quality materials and cutting-edge production techniques ensured a display that captures the essence of the holidays while staying true to Paco Rabanne’s iconic style.

Look for these dazzling displays in Macy’s stores as they bring festive cheer and elegance to fragrance lovers this holiday season.